In Conversation with Mihaela Karadjova - Ordinary Habit

In Conversation with Mihaela Karadjova

In Conversation with Mihaela Karadjova - Ordinary Habit

There's something about autumn that captures our attention. Colors are richer. Scents recall distinct childhood memories. Cozy sweaters warm our bodies—and hearts. These ordinary details play an essential role in enriching our daily lives. For Bulgaria-based illustrator Mihaela Karadjova, this idea especially rings true. "I've always been deeply drawn to the details—the craftsmanship behind how something is created and the thought and research that happen before it even takes form," she explained in our interview. "Whether it's an old film, a piece of music, or a vintage fashion design, I love exploring the layers behind the final product. There's so much meaning hidden in those small elements—the mood, the symbolism, the cultural significance—that often goes unnoticed at first glance."

Karadjova's penchant for noticing is apparent in her work, which prizes skilled line work and careful use of light and color. Beyond the page, the illustrator contends that the arts have always been a natural part of her identity. "I grew up surrounded by creativity—music, illustrated books, collage art, cinema," she added. "My father introduced my sister and me to the beauty of classical music, while my mother would turn our living room into a private cinema, projecting cartoons onto a white sheet. Those intimate, artistic moments at home sparked my deep love for the arts and shaped how I see the world. Whether it's music, visual storytelling, or film, art has always been as essential to me as breathing— something vital and irreplaceable in my life."

Ahead, Karadjova unpacks how she brought Christmas Carol (one of our new puzzles) to life, the continued influence family has on her process, and how she engages in creativity outside of her illustration practice.


What is your earliest creative memory?

My earliest creative memory is when my mom gave my sister and me a special coloring book. You just added water, and colors appeared on the page like magic. That simple experience opened my eyes to the world of illustration, and I've been captivated ever since.

You also work alongside your sister, Borislava, under the moniker "Sisters in Draw." As a family-founded brand, we love spotlighting creative partnerships of this nature. Tell us more about your relationship—and habits. What habits do you love to do together? What are some creative habits she's inspired you to build?

My sister is my best friend and my greatest creative partner. We're so alike in so many ways—we're both total nerds when it comes to books and music. It's become a habit of ours to share everything we discover with each other. When one of us finishes a book or uncovers a deeper meaning in a song or album, we can't wait to talk about it. That connection runs so deep that I honestly can't imagine sharing my excitement about something with anyone else first. She's the person I turn to, always. Working together and sharing these same passions is such a blessing. I don't think our creative partnership would be the same without that shared love for art and learning.

One of our favorite habits is going to the record store or bookstore together every week. It's something we look forward to—discovering new music or books. My sister has also taught me so much about staying curious. She's the one who always reminds me that curiosity keeps creativity alive. Her commitment to practice every day inspires me to adopt the same mindset in my own work and always strive to evolve as an artist.

You mentioned old cinema, music, and fashion as inspirations. These art forms are sensorial in so many ways. What is your favorite part of translating them into visual art and illustration?

I've always been deeply drawn to the details—the craftsmanship behind how something is created and the thought and research that happen before it even takes form. Whether it's an old film, a piece of music, or a vintage fashion design, I love exploring the layers behind the final product. There's so much meaning hidden in those small elements—the mood, the symbolism, the cultural significance—that often goes unnoticed at first glance. Translating those ideas into visual art is like solving a beautiful puzzle. I'm not just capturing an image; I'm bringing the story and emotion behind it to the surface. I love when I can weave in those subtle, often hidden meanings into my illustrations, creating a richer, more layered experience for the viewer. It's that connection between the seen and the unseen that truly excites me and makes my work feel alive.

How do you engage with these things outside of your art? What concerts or films have you seen lately? Who are some of your favorite fashion designers?

I'm a total gig geek. Going to concerts is one of my favorite things—it's almost like a form of meditation for me. There's something about the energy of live music that completely transports me. I get absorbed in the details: the sound, the atmosphere. It's as if time stops, and I'm fully immersed in the world the band is creating on stage. It's such a powerful experience, and I always try to hold onto that feeling, wanting to remember everything. The latest concert I went to was Editors, with Deadletter as the opening act. It was an incredible show. What I love about concerts like this is how they introduce me to new music. Bands often choose their opening acts so thoughtfully, and I almost always leave with a new favorite. Deadletter was no exception—they were fantastic, and I've been listening to their music ever since.

Cinema has a similar effect on me. When I'm in the theater, I'm completely absorbed, as if I'm stepping into a different reality. I love the storytelling, the visuals, the clothes, the scenography, the small, meaningful details that make a film come alive. Recently, I watched Kinds of Kindness, a film with a really deep and thought-provoking message. It's the kind of movie that stays with you long after the credits roll, and that's what I love about great cinema—it resonates on so many levels.

As for fashion, I've always admired designers who have something bold to say and who aren't afraid to challenge norms. Alexander McQueen, Vivienne Westwood, and Alessandro Michele are some of my all-time favorites. Their work isn't just about clothing; it's about storytelling, rebellion, and creating something deeply emotional. I'm fascinated by the way they use fashion as a platform to express powerful ideas and push boundaries. That kind of fearless creativity inspires me every day.

Given your "natural curiosity for detail," what themes, scenes, or moments did you want to explore when conceiving Christmas Carol?

When I began working on Christmas Carol, I knew I wanted to capture feelings of warmth, joy, togetherness, and that sense of peace that makes life feel truly beautiful. For me, music has always been a way to evoke those emotions, so I decided to illustrate a group of musicians immersed in their art, enjoying both the music and the connection with their audience. They're the heart of the holiday spirit in this piece, spreading cheer and reminding us of the simple joys. My hope is that when people see it, they feel that same sense of warmth and celebration—like they're inspired to go home, bake cookies, and fill the air with Christmas music.

"I'm so grateful for our collaboration! I think the most rewarding aspect is that I got to think and create in terms of a 'puzzle,' thanks to you. I love how kind and dedicated you are to making the puzzles better and more interesting for those who will solve them. I appreciate that you support so many great artists around the world, and I love that I get to discover new ones through you!"

Did you encounter any unexpected creative discoveries when crafting the artwork for this puzzle?

One unexpected discovery was how much I genuinely loved creating artwork with a Christmas theme. I hadn't explored that side much before, but this project filled my heart with so much joy that it almost felt like I was experiencing the holiday season as I drew. There's something deeply magical about capturing those festive vibes, and it made me appreciate the wonder and nostalgia of Christmas in a new way. It was a reminder of why I love what I do.


Mihaela's Fall Habits

What is your fall uniform? A knitted sweater, lace shirt, satin skirt, baguette purse, black loafers—and pink-ish nude lipstick!

What three songs are on repeat on your fall playlist?

  • "Bug" by Fontaines D.C.
  • "Nack Nostalgia" by Royel Otis
  • "Where The Names Are Real" by Warhaus

What is your favorite fall habit or indulgence? Fall-themed cooking and baking.

What is your ideal fall day in Sofia? I have a favorite café in Sofia where I like to go on sunny afternoons. It's so peaceful and calm there that I enjoy sitting outside, soaking up the sun, reading a book, or sketching.

What is your go-to fall color palette? All shades of browns, earthy greens, and pastel pinks.

What do you hope to notice more this fall? The beauty and the details in everything around me.

What habit do you want to build this fall? I want to go out to a park or café more often to just read and relax.

What is your ideal fall puzzling environment? In a villa in the mountains—with just-baked cinnamon buns that smell delicious.

What other Ordinary Habit puzzle do you love? I love Wunderkammer Repatriation by llya Milstein, Fall in the Countryside by Lida Ziruffo, and Ice Skating on the Canal by Rachel Victoria Hillis.

What fall journaling prompt would you give to the Ordinary Habit community? Go to a gig, write about your personal highlight, and illustrate it. Don't forget to have fun!